- Important facts: Briefly introduce the corporation, its history, and major businesses.
- Causes of success: By getting clues and insights from, and integrating, multiple sources
(e.g., journal articles, magazines, newspapers, and books), analyze and figure out (don’t
merely copy and paste) three to five major reasons of the corporation’s success from the
corporate strategic perspectives. The causes might include corporate strategies,
competition and market characteristics, and other environmental factors. Note that one
of them must be the strategic decisions on the portfolio of her businesses. Indicate the
source for every citation inside the text (e.g., Smith 2018).
- Future: Discuss if the corporation would keep enjoying the success in next ten years.
Defend why or why not.
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